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Jaguar will expand its R performance line-up with the global debut of the XJR at the 2013 New York International Automobile Show. The new high-performance model, the dynamic flagship of the XJ series, will join the expanding Jaguar line-up on display that includes All-Wheel Drive sedans and the F-TYPE sports car, which goes on sale this summer.
The new Jaguar XFR-S will make its global dynamic debut on the famous Goodwood Hill on Wednesday 20 March. Finished in Italian Racing Red, the prototype version of Jaguar’s fastest ever sports saloon will be driven in front of a media audience at Goodwood by 1988 Le Mans 24hr race winner Andy Wallace.
Today, Jaguar and Ridley Scott Associates released the trailer to their short feature film named ‘Desire’. The film stars Golden Globe winner Damian Lewis, Jordi Moller and Shannyn Sossamon alongside the all-new Jaguar F-TYPE. Lana Del Rey, who recently won a BRIT for Best International Female, has written the title song ‘Burning Desire’.
Jaguar XFR-S makes its European debut on the Geneva showstand, F-TYPE makes a celebratory speed run in Jabbeke, Belgium, and the full trailer of Desire film is released featuring Damian Lewis and the Jaguar F-TYPE
Sixty years after Jaguar’s legendary test driver Norman Dewis achieved a world record average flying mile speed of 172.4mph in a modified XK 120, Jaguar returned to Jabbeke, Belgium, on Saturday 2 March for another sprint test, this time with a new Jaguar F-TYPE V8 S and 1988 Le Mans 24 hour race-winning driver Andy Wallace.
Brit and Ivor Novello award winner Lana Del Rey has released the video for ‘Burning Desire’. It was written and composed by the singer songwriter and will feature as the title track to a special film called ‘Desire’ starring Golden Globe winner Damian Lewis, which has been created by Jaguar and the award winning producers Ridley Scott Associates.
The Jaguar XF has been named BusinessCar’s Executive Car of the Year for a second consecutive year, while XJ has taken the title of Luxury Car of the Year in the 2013 BusinessCar Awards.