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Sundance London, The 02
Wednesday 24th April, 12.45pm
Short film 'Desire' premiered today at private screening for press at Sundance London film and music festival
- 'Desire' now available to view, embed and share
- Golden Globe & Emmy Award winning actor, Damian Lewis, plays film lead alongside Jordi Mollà and Shannyn Sossamon.
- Singer-songwriter Lana Del Rey wrote an exclusive track, 'Burning Desire,' as the title song to the film, inspired by the new F-TYPE.
The F-TYPE is the first two-seater sports car from Jaguar since the iconic E-TYPE was launched 50 years ago.
Today, media at Sundance London were the first to see the global premiere of 'Desire', the short dramatic film by Jaguar in collaboration with Ridley Scott Associates (RSA). The film stars British actor Damian Lewis, who was dressed for his role in Burberry Tailoring, as well as Spanish actor Jordi Mollà and American actress Shannyn Sossamon.
The highly anticipated short film was shown for the first time at London's The O2, after the festival's opening press conference, which attracted media from all over the world. 'Desire' Director, Adam Smith, from Ridley Scott Associates, introduced the film and described the creative project as: "a real adventure; a story of betrayal, retribution, passion and greed".
Caspar Delaney, the RSA Producer of Desire, described the shoot location, Chile's Atacama desert, as being perfect for the film as it is: "one of the most spectacular landscapes and locations in the world".
Adam Smith, Director of Desire, Ridley Scott Associates
"We were hugely excited when Jaguar approached us to work on this film, and with such a fantastic cast. For us, Sundance London is the perfect setting to screen 'Desire' to a global audience.
"Working with Damian, Shannyn and Jordi has genuinely been a privilege. To see actors of that calibre at work and to watch them contribute massively to the development of their own characters really brought them to life, which has all together made this an incredible film to be a part of."
Ian Armstrong, Global Marketing Communications Director, Jaguar, said: "Jaguar is synonymous with some iconic moments in cinematic history, and we're excited about reigniting this powerful combination through a British-led, world class artistic project. We believe, alongside Ridley Scott Associates, that we have a visionary and outstanding quality filmic product, which is a great platform for our most important product launch in 50 years - the F-TYPE Jaguar"
Award-winning singer-songwriter Lana Del Rey penned the title song to the film, entitled 'Burning Desire'
On her collaboration with Jaguar, she said: "Film has always been so precious to me and I'm so proud to be a part of what Jaguar have envisioned for their new car with Damian Lewis. Making art means making tough decisions. I do believe you create your own life path and that you will be rewarded for following your passions - and sticking to it. It's just good to know now, with people like Jaguar and working with them, that I'm not the only one out there with such strident, creative beliefs."
Watch Damian, Shannyn and Jordi in action in three 'behind the scenes' videos that give great insight into the production process, driving stunts and words from Desire's very own leading man:
Part three: http://www.youtube.com/watch?v=yvZDzb8cF94
Notes to Editors:
Jaguar was instrumental in creating the two-seater sports car market with famous models such as the iconic C-TYPE, D-TYPE and E-TYPE. This sporting bloodline is continued with the all-new F-TYPE.
For more information please contact The Brooklyn Brothers on 020
Dulcie Clare - Dulcie@TheBrooklynBrothers.com - 07730 589 247
Claudia Davies - Claudia@TheBrooklynBrothers.com - 07500 796 872